MJ Burger & More
Specialised in exceptional side dishes.
The Story
MJ Burger & More launched in 2025 at a time when public taste in Baghdad was evolving. Iraqi customers were no longer satisfied with traditional flavours; they began seeking a global dining experience crafted with fresh, premium ingredients. The brand helped transform the burger from a traditional fast-food meal into a food culture regularly craved by Baghdad’s youth, reflecting the rise of local brands dominating the Iraqi market.
A Brand Built on Influence
MJ Burger’s philosophy is centred on specialisation and consistency. This focus streamlined the supply chain, reduced ingredient waste, and elevated the quality of the final product.
SUPPLY CHAIN
Streamlined the supply chain, reduced ingredient waste, and elevated the quality of the final product.
SIGNATURE SAUCES
The brand created special sauces that customers know by name, a key competitive advantage.
SOCIAL PRESENCE
Crave-worthy food photography and a spontaneous tone on social media built a friendship with followers.
GEOGRAPHICAL REACH
Expansion has extended from Baghdad to Anbar and Hilla, with plans to open in most Iraqi provinces soon.
Signature Recipes
The biggest challenge in Iraq is providing high quality at a mid-range price to suit the large youth demographic. MJ Burger succeeded by focusing on a global dining experience built with quality ingredients.
